7 big changes coming to Facebook

Get ready for more big changes to Facebook.
The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses.

Facebook (FB, Tech30) CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company’s developer conference, on Wednesday.
Here’s what’s coming:
1. Spherical videos on your News Feed and Oculus VR headset (if you have one). Facebook will soon support videos shot with 360-degree camera technology (the same way Google Maps’ Street View photos are captured). These videos allow you to change the perspective you see by clicking and dragging on the screen.
Google (GOOGL, Tech30)-owned YouTube recently announced support for this format as well. As video content becomes the ubiquitous format for sharing, expect these two companies to launch even more features at a rapid pace.
2. Track your online purchases and communicate with businesses within Messenger. Facebook’s standalone messaging app will soon be integrated into e-commerce sites. In the future, when you make a purchase online, you can choose to connect your Facebook account so that companies can send you notifications about what you bought directly in the Messenger app.
If you hate getting multiple emails that confirm your order, tell you when your order has been shipped, and if your returns have been received, you might be happy with this update.
Facebook Messenger chat with business
Soon you’ll be able to chat with businesses directly in the Messenger app
3. Reply to messages using other apps. You can now open third party apps like animated GIF-creator Giphy within the Messenger app to send a message. Previously, you’d have to close the app, open Giphy, create a GIF, and then copy it into a message.
“We truly feel that, together, we have a shot at reinventing how a billion people communicate every day,” said David Marcus, head of the Messenger team at Facebook. He also added his love for GIFs. “They make the world a little better.”
Messenger also now allows compatible third-parties to prompt people to download their apps directly through the Messenger platform.
f8 messenger
4. Videos you post on Facebook can be embedded elsewhere online. Previously, if you uploaded a video to Facebook, you could only share the video by linking to it. This is another attempt to make it more attractive for people to upload their videos on Facebook instead of YouTube.
5. If you comment on a story somewhere else online, it will show up on Facebook too. Next time you want to say something about an article you read, remember that it will soon show up automatically under the story posted to Facebook. This change is intended to make it easier for media companies to gain more engagement with their content.
Facebook connect partners BuzzFeed, EliteDaily, The Huffington Post, and Fox Sports are among the first media companies to test this update.
f8 facebook huffpost
6. Get ready to control more devices with your Facebook account. The company announced new ways for its developers to build programs that can control everything from your garage door to your self-watering plant. It’s Facebook’s way of getting into the world of IoT, or the Internet of Things.
“We want to be there with you when you start experimenting with these things,” Parse CEO and co-founder Ilya Sukhar told the audience.
It’s not clear yet how Facebook will integrate with IoT devices.
Facebook Parse IoT
Facebook app developers will soon be able to code programs that remind people to water their plants.
7. Developers will get analytics for their apps. The free dashboard will let developers see who is interacting with their apps and where they’re coming from — across all devices.
Facebook app analytics dashboard
Facebook’s new app analytics dashboard

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Why Did Facebook Buy Oculus? To Blow Your Mind, Man

Last March, when Facebook announced it was spending $2 billion to acquire virtual reality headset-maker Oculus, the world scratched its collective head and said, huh?

Why Did Facebook Buy Oculus? To Blow Your Mind, Man


Facebook and virtual reality? Really? Did Mark Zuckerberg really expect us all to don high-tech scuba masks just so we could watch kitten videos in 3D on our news feeds?

Exactly one year and one day later, Facebook made its intentions for Oculus a teensy bit clearer. Addressing developers at its annual F8 conference yesterday, Michael Abrash, chief scientist for Oculus, took the stage. His purpose? To blow our collective minds.

In a TED-style keynote, Abrash demonstrated just how unreal our notions of reality really are using a series of classic optical and aural illusions, thoroughly messing with the heads of the thousands of Facebook developers in the audience.

Abrash demonstrated how the brain makes assumptions about color based on which hues surround it (forever after known as “the Dress” effect).


(Business Insider)

See those red and blue pills? They’re really gray. No, really, they are.

He also showed how our brain makes assumptions about size and shape based on the angle and proximity of other objects. Here’s an alternate version of the classic Shepard’s Tables used by Abrash.



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Why Mark Zuckerberg wants everyone to read this landmark philosophy book from the 1960s

Facebook CEO Mark Zuckerberg’s resolution for 2015 was to read a new book every two weeks and discuss it with the Facebook community.

He’s developed a book club that’s heavy on big ideas, and his sixth pick is no difmark zuckerberg the structure of scientific revolutionsferent.

For his most recent selection in “A Year in Books,” Zuckerberg has chosen the late physicist Thomas Kuhn’s philosophical treatise “The Structure of Scientific Revolutions.”

Since its initial publication in 1962, it has become “one of the most cited academic books of all time,” establishing Kuhn as “perhaps the most influential” philosophers of science in the 20th century, according to the Stanford Encyclopedia of Philosophy.

Kuhn’s book may be most remembered for introducing the phrase “paradigm shift,” representing instances in scientific history when a perspective was fundamentally shifted, like when quantum physics replaced Newtonian mechanics.

Zuckerberg explains his latest pick on his personal Facebook page:

It’s a history of science book that explores the question of whether science and technology make consistent forward progress or whether progress comes in bursts related to other social forces.

I tend to think that science is a consistent force for good in the world. I think we’d all be better off if we invested more in science and acted on the results of research. I’m excited to explore this theme further.

If there was ever a philosophy book to read by a physicist, it’s probably “The Structure of Scientific Revolutions.”

“The real measure of Kuhn’s importance … lies not in the infectiousness of one of his concepts but in the fact that he single-handedly changed the way we think about mankind’s most organized attempt to understand the world,

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Zuckerberg Wants to Move Fast and Help Everyone Make Money

IN ADDITION TO preaching to developers, Facebook’s CEO has long used the annual F8 developer conference to communicate more broadly about the company’s future direction. Last year, he publicly retired the word “hack” as its rallying cry, introducing a phase in which Facebook invested more in listening to both users and developers and shoring up its network of products and services. Speaking to WIRED, he explained the company had changed its internal motto to “Move fast with stable infrastructure.”

Mark Zuckerberg speaks during the Facebook F8 Developers Conference in San Francisco, March 25, 2015.

It wasn’t nearly as catchy as “Move fast and break things,” which was the point: Facebook was emerging from its startup history to become a mature company able to help its developers reach large audiences consistently and profit from their work.

At F8 today in San Francisco, the company is unleashing a spate of updates and announcements designed to amplify these efforts. (You can read about those announcements here.) Thematically, Zuckerberg wants the world to understand that Facebook is much more than the blue “F” icon on the front of your smartphone. (Thank god, because you won’t even find it on many teens’ phones.) It’s a collection of socially fueled services, from Instagram and Whatsapp to the virtual reality headset manufactured by Oculus. And with the success of Messenger, Facebook’s messaging app, the company has finally proven that it doesn’t have to buy new growth; it can build a new and robust social service in-house.

Facebook’s web of products and services now reaches 1.4 billion people around the globe, many of whom tap into the social network through its connection to Instagram, Whatsapp and Oculus. Zuckerberg notes that many of these newer services are growing their multi-hundred million user bases faster than the original social networking site. That’s part of what has made the past year so profitable for Facebook. The company’s revenues jumped nearly 60 percent to $12.5 billion last year.

To continue this supercharged growth, developers will be crucial. They build much of the software that draws those users and entices them to stick around longer. In a recent conversation at Facebook’s Menlo Park campus, I asked Zuckerberg to share a few thoughts on his developer philosophy, his perspective on Google, and how all of Facebook’s products and services fit together.

WIRED: I’ve been to most of the F8s. They’ve changed in recent years. They began as a conversation with the world. And they’ve become a conversation with developers. Who are you are addressing?

ZUCKERBERG: I think the bigger shift is that they used to be [for] major product announcements. And now they are our moment to get the developer community together to talk about how we are thinking about all of our different products and services. The first F8 was announcing the whole platform, and even the second and third F8s, the keynotes were kind of short and focused on one thing we were talking about. We announced Connect and didn’t at all talk about theCanvas games business, which had grown to this really large business. I think a lot of what we’ve tried to do is just grow up and make sure we have this moment to talk to all the different folks in this community about the different products that we have.

WIRED: One of last year’s big themes was that as Facebook entered the next phase of its corporate life, it would focus on listening really well to people. Do you feel you’ve lived up to this goal?

ZUCKERBERG: I think it’s a multiyear thing. You can’t just say, we’re going to be stable, and have people believe you in six months. You get a reputation for stability if you are stable for years. So it’ll be something we’re going to talk about at this year’s F8 and next year’s F8 and F8 2020. Right now I don’t think we have a reputation for being unstable.

Similarly I think that there’s this reputation that the people using apps [that rely on Facebook] are often not happy with what [those] apps ask for in terms of permissions. We cut back on the default amount of information that apps could ask for. We started testing anonymous login. We redid login. We are going to continue that this year.

WIRED: You have twice as many developers this year. Your event is twice as long. And you have developers for so many different products. How does everybody fit together?

ZUCKERBERG: So this is a big theme for this year, too. It’s a theme for the developer community but it’s also a big theme for our whole company and our mission and what we’re doing. A lot of people think about Facebook as this one blue app. The Facebook company is synonymous with the Facebook product. But that is becoming less and less true. Not because the Facebook app is becoming less important; I think it’s actually grown in importance in the world. But because now there are these other services like Messenger, which has 600 million monthly active users. Whatsapp has 700 million. Instagram has 300 million. Groups has 700 million. Those are all continuing to grow at an even faster rate than the core Facebook app.

So [developers] are building apps and content that can flow through all these different social media channels. I think there’s this narrative that needs to be told about how they all fit together. One way that we talk about this internally is that a lot of natural systems in the world fit this pattern of arteries and capillaries, or a highway and side roads, or fiber and then the last mile to the home. Human communication fits the same pattern. You need your thoroughfare where communication can be broad, and there are multiple of those. And then you need really targeted, more precise things that actually deliver the message directly to people with more certainty. We have that between the News Feed system, which is the biggest artery, and things like Messenger and Whatsapp to one extreme, and then things like Groups in the middle. I think that that’s an interesting opportunity for developers and a cool way to conceptualize how the communication system for the world evolves.

WIRED: Several of Facebook’s announcements position the company to compete more directly with Google. For example, Facebook Analytics for Apps, which provides developers an analytics tool that works across devices. There’s also the work Facebook is doing in video. How are you thinking about that?

ZUCKERBERG: I think the people covering us think about things in terms of competition more than you actually do when you are running a company. It’s fun to talk about a conflict between companies. But really, we have goals. We are trying to help people make money. We are trying to help people advertise effectively. If you’re advertising and a big part of what you do is targeting to people, measurement is really important to understand: are you hitting them with your message and is it actually converting for people? To the extent that we are doing measurement and Google did measurement, that’s just because Google is smart and they also realize that measurement is valuable, but it’s not like we are trying to take measurement away from them. It’s an obvious thing you’d want to do if you were an advertiser. You want to have the best understanding you can about how your stuff is performing.

Same on the video front. Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content. When we are thinking about stuff like embeds we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.

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10 Lessons Every College Student Should Learn from Mark Zuckerberg

10 Lessons Every College Student Should Learn from Mark Zuckerberg

mark_zuckerberg_ceo_facebookIt is a story that gets told hundreds of times over and will continue to be told a hundred times more. Facebook founder Mark Zuckerberg, along with many of his Harvard computer science contemporaries, set up the wildly popular, time-sinking, “it’s complicated”-touting social networking site in 2004 from their dorm room. From single-school directory featuring a high-contrast male mascot with a hauntingly creepy expression to worldwide phenomenon, according toForbes it eventually led Zuckerberg to a net worth of $1.5 billion in 2008. Computer scientists and college students hoping to start their own business have a few broad lessons to learn from his success that may apply to careers and life alike.

1. Be open to change without losing sight of your goals.

facebook_log_inFacebook grew because of Zuckerberg’s flexibility and willingness to change his product based on consumer demands and financial opportunities. “Change,” of course, does not have to necessarily indicate inherent compromise. As his brainchild expanded from a Harvard dorm room to a global community, Zuckerberg never strayed away from its two most basic premises. At no point did he charge users to take advantage of the networking service – profits came purely from advertisements. Nor did Facebook ever mutate beyond its core ideal of connecting people with one another. While the artifice grew and shifted and modified to fit requests, the social networking service never quit being a social networking service. Because of this, Facebook stands as a perfect example of exercising a great deal of adaptability without ever having betrayed its initial intentions.

2. Engage people.

Individuals of all ages and companies and services of all industries swarmed Facebook for reasons other than its nonexistent cost. Though it sat perched on the internet, it opened up social portals to connect old friends and allow new ones to get to know each other better. What Zuckerberg did right is use humanity’s inherent need for interaction and allowed them a venue through which they can connect with loved ones without ever having to pay a cent. Over time, the site expanded its offerings to let them share pictures, chat, play games, take quizzes, and send gifts to one another, acting as a one-stop shop for long-distance or schedule-blocked friendship. Facebook, love it or hate it, succeeds in keeping people interested and engaged in its content. The more the masses flock to the site, the more money they may sink on sponsors. The more money sponsors receive as a result of website traffic, the more Zuckerberg benefits. And all he had to do was simply keep people interested in what he had to give them and their connections with others.

3. Embrace technology.

Facebook never would have happened without a society increasingly reliant on the internet and an accompanying flexibility towards its evolution. Zuckerberg’s project succeeded not only because of its emphasis on community and connectivity, but because it understood the potential inherent in emerging and developing technologies and did its best to take advantage of them. As a result, its openness towards utilizing everything the internet and all its myriad codes and protocols and programs had to offer led it to become one of the cornerstones of the so-called Web 2.0 movement. Social networking and greater interconnectivity with more sophisticated characterized this era of internet history. Streamlining and improving upon the format of older sites such as Friendster and Myspace, Facebook currently boasts over 200 million participants and stands as the most popular web presence of its type.

4. Pay attention to trends.

When it comes to trends, it always pays to seek a grounded balance to prevent becoming a slave to them. As with financial opportunities and growing technologies, one must pay close attention to trends and developments in order to offer an audience what they want as well as what they need. However, one must avoid relying too much on kowtowing to the latest fads in order to prevent future irrelevance. Facebook, for example, may have added applications, gifts, and promotions for the latest media into its fold, but it also kept itself centered by focusing on its core, universal, and timeless goal – helping people connect. Such aims are not dictated by the ebbs and flows of society, thus keeping the concept well-balanced and able to adapt to change without

For the particularly bold, however, it is always possible to favor the Bowie model over the Facebook and start trends instead of following them.

5. Do not dismiss older demographics.

Although users initially decried (and, in multiple cases, still do) the fact that parents, employers, and assorted dirty old men could start using Facebook after the announcement that it was expanding its offerings to anyone over the age of 13, doing so proved far more profitable to Zuckerberg and his company than leaving it as the exclusive domain of college and high school students. With wider pocketbooks at their disposal, older individuals were more likely to patronize the businesses advertising on the site. They also enjoy playing games, such as the ubiquitous Farmville and Vampire/Mafia Wars, with their family and friends throughout the world – encouraging the people they care about to join in and build the Facebook community even more. Demographics beyond the initial college and, eventually, high school students logically built upon the main principles of networking and were instrumental in its rapid and lucrative ascent.

6. Sometimes simple ideas are the most profitable.

Facebook was not an original idea. Social networking existed from the very creation of society itself, and began its current internet incarnation as a series of special-interest message boards on Usenet and other services. All Zuckerberg had to do was simply build upon what was already there using new technologies, and he began by creating a small network of Harvard students and slowly but surely expanding from there. But in spite of its current status as a bloated space overstuffed with applications and probably more per capita exclamations of “OMG LOL” than any other website, Facebook rests snugly upon one solid, simple principle. Connect people. Such a basic premise resulted in a multibillion dollar corporation. Launching from an overly complex foundation runs the risk of too many possible issues and complications right off the bat.

7. Do it yourself.

scoble-zuckerbergWhen Zuckerberg first conceived of Facebook, he collaborated with other Harvard computer science students – Chris Hughes, Eduardo Saverin, and Dustin Moskovitz – to draw up the source code and collaborate on a design. The team never needed to outsource. At the time, all the skills the team needed to start were right there amongst themselves. Self-reliance is the best way to ensure a quality product and never have to compromise based on someone else’s preferences and limitations. For a small, insular, upstart project, it also does not involve hiring people the company cannot afford as well.

8. Stick with what you know.

In adhering to a DIY philosophy, it is also a good idea to stay within known abilities. Never try and push something that does not fit. Zuckerberg and his small band of cohorts succeeded because they started a project based on their strengths and experiences. Their computer science background led to a computer science undertaking. They did not try to overtake the world biology, or literature, or politics, or underwater basket weaving. Starting from a solid, comfortable, and knowledgeable base means the difference between offering a reliable product that people want and a questionable one that may elicit skepticism. Exceptions do exist, of course, but generally staying with known talents and resources yields more financial fruit.

9. Do not be afraid to ask questions.

Zuckerberg did not become a billionaire in a vacuum. He started off by collaborating with fellow computer scientists, and while the questions themselves remain unknown, it is a safe assumption that all cooperative efforts involve a series of problems, questions, answers, and solutions. Peter Thiel, founder of PayPal, invested $500,000 in the venture, inspiring others to follow suit. For those students hoping to someday open their own business, this is a lesson in never hesitating to put on an honest, convincing show for investors and others who may ideologically or financially contribute to the well-being and growth of the company.

10. Strive towards building communities, not profits.

windowsat1601californiaaveFacebook started out as a directory to help Harvard students recognize and better connect with one another. It was never launched as the surprisingly lucrative money-making venture it eventually became. This ties in with keeping an open mind regarding demographics and making an honest effort to engage an audience by acknowledging trends without fully relying on them. People love it when the emphasis lay on them and their needs as opposed to making money, and they ate up Facebook because that is how it advertises itself. There is no shame in thinking and caring about money, of course, as it is a legitimate concern necessary to sustain living. But profits flood in if the main focus lay less with finances and more with nurturing the health of families and friends.

In the end, Mark Zuckerberg never really did anything too complex to rake in his fortune. Simplicity and community dictated the route he eventually took towards billionaire status, and these relatively straightforward goals have plenty to offer college students aspiring to create their own businesses and services.

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Facebook – What’s New!



Have you been confused by all of the changes at Facebook recently?

I have, so I decided to figure out what the changes were and how to use them.  In this post I am going to share my understanding of the changes and how to use them.

The time line is not available at this point.

You can go and sign up for the timeline and Facebook will notify you when it is available.

When timeline is available it will be a place where you can chronicle you life

In timeline everything will be in the order that it happened and it can be added to at anytime.  So if you realize that a very important event was left out of your timeline, all you do is go back and add it into the spot where it belongs.

Use Subscribers to:

  • Choose what you see from people in News Feed
  • Hear from people, even if you’re not friends
  • Let people hear from you, even if you’re not friends

Choose what you see in the news feed.

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You can decide what kinds of updates you want to see.  Maybe you want to only see photos from one friend or no stories about games from another.

Subscribe also lets you hear from interesting people who are not your friends.  Just click subscribe on your favorite famous persons profile and get all of their public updates right into your news feed.

If you would like to have subscribers go to Subscriptions Page and click allow subscribers.  You will  be able to choose who can comment and what notifications you will get.

You can have Friends Lists like you did before with some added features.

One of the differences is that there are some Friends Lists already set up for you to help you get started.

The existing lists are:

  • Close Friends
    • You can add your closest friends to this list
    • These friends will show up on the News Feed frequently
  • Acquaintances
    • These are friends you do not want to stay closely in touch with
    • These friends will rarely show up on your news feed
  • Restricted
    • Add people to this list that you have added as a friend but don’t want to share with like your boss
    • These people will only be able to see your Public Content or posts you tag them in
  • Smart Lists
    • These are lists that automatically update based on info you have in common with select friends
    • I attended Montana State University so any of my friends who put that they have attended MSU will end up on this list
    • You can also manually add or remove people from these lists
    • You can adjust the qualifications for people being added to these lists
  • Custom Lists
    • These lists are where you can organize your friends as you like
    • Choose who goes in these lists and the privacy restrictions

Your friends will not be notified when you add them to any of these lists.

In the past the News feed was only in Chronological order.  So, when you were not on Facebook for a week or more, when you returned, you would see the latest post posted in your News Feed.

Today the News Feed is more like a personal newspaper.  When you have not been on Facebook for a while, upon returning you will find the most interesting stories featured at the top of the news feed.  So, the first thing you will see when visiting Facebook each time will be the top photos and statuses posted while you were away.

When you go to Facebook you will notice that on the right hand side at the top there is now a Ticker showing all the posts being made in real time.

This is great if you want to jump right into the conversation while the person posting it is still online.

To adjust how many posts you see on your Ticker, put your cursor on the bar between your Ticker and Chat.  Slide the bar up and down to show more or less posts on your Ticker.

  • Games are improved.  The screen for playing games is larger now so, playing the games is easier.
  • You can now say who can see what games you are playing.

The photos you share on Facebook are now bigger(720 pixels x 960 pixels) and they load twice as fast as previously.  Photos previously uploaded to your Facebook will also display at the higher resolution.

Chatting with friends has also been made easier.  Chats now include group chats and video chatting which can be started from inside Facebook.

  • You can control who sees your updates anywhere on Facebook including the ticker and the news feed by adjusting sharing control  or apps settings.
  • The controls that say just who can see what have been moved from the background to a box by each post or picture.
  • If someone tags you in a picture you will be given the chance to say you do not want to be taged.
  • You can change a post after you have posted it. Just click edit in the control box next to the post.
  • Most controls have been put out in front where it is easier to find.


I hope this helps you to understand the changes Facebook has made recently.

If you have any more insights into Facebook’s changes that I did not mention please put them in your comments.

What do you think of Facebook past and present?  Do you like the changes or did you like it better before?  Leave me a comment and let me know what you think.

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Mark Zuckerberg – A Youngest College Dropout Billionaire

Every one knows about Facebook. Facebook is #1 Social Network Site in the world with more than 500 millions users. Facebook is ranked #2 site at Alexa. It Google page rank is 10. Facebook gets more then 150 Millions unique visitors everyday. Its estimated value is about $372,062,118 USD. Facebook was started in February 2004 by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Today Mark Zuckerberg is the youngest billionaire in the world. He is the Co-Founder and CEO of world’s largest social network facebook and the famous college dropout in the history like Bill Gates and Henry Ford. Mark Zuckerberg developed Facebook in his college dorm room. Later the facebook spreads over the world and he became famous entrepreneur. Now his net worth is 4 billion U.S. dollars. He shows the world that how become famous and success without college degrees. Mark Zuckerberg is one of the youngest billionaire in the world. And he is #212 richest person in the world (Forbes Magazine).

Facebook make $52 million USD in year 2006 and in 2009 it makes more than $800 million USD revenues, and in year 2010 it has earned more than $1100 Millions USD. And the growth rate is about 38%. Facebook is extremely popular and it also effect the american political system, it has becomes clear in year 2008. In February 2008, a Facebook group called “One Million Voices Against FARC” organized an event that saw hundreds of thousands of Colombians march in protest against the Revolutionary Armed Forces of Colombia, better known as the FARC (from the group’s Spanish name).

Mark Zuckerberg is one of the youngest billionaire in the world. As of March 2010, he is the youngest billionaire in the world, with a net worth of US$4 billion in 2010 due to his 24% share of Facebook. The idea for Facebook came from his days at Phillips Exeter Academy, which, like most colleges and prep schools, had a long-standing tradition of publishing an annual student directory with headshot photos of students, faculty and staff known as the “Facebook”.

Another great fact about facebook is that it has only 1400 employees around the world. Sounds well only 1400 employees are maintaining the world #1 Social Sharing Site. A another reason for the success of Facebook is it allows anyone who declares themselves to be aged 13 or older to become a member of the website. Facebook also becomes #1 Social Networking Site in India after defeating Orkut (Old #1 Social Networking Site In India). Facebook is rising continue, and there is no any doubt very soon it will become #1 website of world also.

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How Facebook’s Expected $100 Billion IPO Breaks Down [INFOGRAPHIC]

How Facebook’s Expected $100 Billion IPO Breaks Down [INFOGRAPHIC]
Rumors are flying about Facebook Inc. going public this year. So, just how much money is the world’s largest social network worth?
Reports project that Facebook will go public some time between April and June. The company itself has remained hush-hush about the initial public offering.
[More from Mashable: Facebook Kills University’s Historical Profiles]
The infographic below shows how the company’s projected valuation of $100 billion breaks down and which Facebook Friends will be getting a piece of the pie.
Facebook’s IPO will be the biggest of any tech company in history — six times that of Google’s, according to Accounting Degree Online.
[More from Mashable: ‘Risk’ for Facebook Pits Cats Against Zombies Against Robots [REVIEW]]
SEE ALSO: Everything You Need to Know About Facebook’s $100B IPO
The company itself is preparing to raise $10 billion this year, according to reports, to push the company’s public value to $100 billion. More than Disney ($61 billion), Amazon ($88.3 billion) and McDonald’s ($95.6 billion).
Who will be cashing in? Facebook CEO Mark Zuckerberg, co-founder Dustin Moskovitz, co-founder Eduardo Saverin, co-founder Chris Hughes and Sean Parker, Napster co-founder and Facebook partial owner (he owns 4% of Facebook). Zuckerberg will make an estimated $25 billion, owning 24% of the company.
And just how will Facebook reach the $10 billion excess profit by April or June? By increasing Facebook revenue from advertising, Facebook fan pages and display ads.
Infographic created by: Accounting Degree Online
This story originally published on Mashable here.

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How Facebook is fueling a new breed of social scams

How Facebook is fueling a new breed of social scams
January 19, 2012


Historically, most scammers have geared their tactics towards mass audiences rather than producing targeted content as personalized filters were rudimentary or undeveloped. This is why we’ve seen many large-scale, non-targeted scams spread through social networks for so long. Last spring, we measured that the average social scam wave reached approximately 1.5 million clicks.

However, the launch of Facebook’s ‘highlighted content’ stream and Google+ ‘circles’ has lead to a decrease in threats based around mass distribution techniques as content filtration leaves such ‘impersonal’ content out of peoples’ feeds.

Facebook and Twitter, the most popular social networks, have made major changes in recent months to features, design, security and privacy. While these changes increase interaction between users and decrease the number of large-scale scams, they may open the door for highly targeted attacks.

We are seeing scammers get smart by focusing their many tools on developing seemingly legitimate personalized content to increase their “conversion rates” in the face of filters.

A deeper look at the new Facebook changes

Today Timeline, the most important profile update in Facebook’s history, is being offered to nearly a billion users. The Timeline update alone is likely to redefine the concept of privacy itself, as the tiniest details of users’ lives can now be publicly shared and indexed. Of course, we were able to share information about health, relationships and work before on Facebook, but it was never indexed in a way that was easy for people to see and search.

While Timeline allows users to avoid content they don’t find interesting, it also provides scammers the opportunity to develop targeted content just for you.

For example, smart lists, which help users control content sharing and content consumption, and a defined “Close Friends” list have been designed to increase the visibility of content from the people listed in these groups.

For scammers, this functionality offers the opportunity to create highly visible, targeted attacks. Malicious applications can request the “read friend lists” permission and then distribute attacks to your close friends, coworkers past or present and even your family.

Because these targeted attacks don’t generate large-scale issues for all of Facebook, they are also extremely difficult to detect and remove than the older style of social attack.

The new News Ticker and App Ticker have also been redesigned to increase interaction between users and serve them more interesting content in real-time. Considering that most online scams have a short lifecycle, these improvements actually increase the amount of contact of users will have with fresh scams.

Then there are the latest granular evolutions of Facebook’s Privacy Settings – we can certainly say that Facebook has made important improvements by giving users control over the way their content is shared. However, the glaring issue remains that their ‘automatic opt-in’ policy for essential features like tagging and location-sharing, can still be exploited to create dangerous or, at the least, embarrassing personal situations.

How do social threats “engage” Twitter users?

Twitter’s delivery of fresh news in just 140 characters makes it compatible not only with smartphones, but also with phone carriers’ existing text message services, meaning access to any modern mobile device. This kind of compatibility means everything is smaller: screen names, URLs and, ominously, the amount of information we can see about a user, making it easier for scammers and hackers to spoof identities or keep you from seeing the source of a scam altogether on a small screen.

Since most Twitter users use the platform to distribute public content, Twitter privacy is not as big a concern for us as it is with Facebook. Rather, it is the rapid proliferation of content, the shortening of URLs and the ability to target audiences through simple search queries that make Twitter attractive for targeted attacks and a minefield for businesses and consumers.

Although trending topics or gossip hashtags are seriously plagued by Twitter scams, the real danger on Twitter comes in the form of Direct Messages. According to statistics gathered by our security app for Facebook and Twitter, more than half of the spam detected in users’ direct messages lead to malware or phishing sites.

Of course there are classic scams in Direct Messages like falsified donation sites, but the growing instances of malware and phishing links within direct messages is a worrying development. While our user sample doesn’t yet allow for generalized conclusions that apply to all of Twitter, other security researchers also report a high incidence of phishing and malware in direct messages. When combined with the constant stream of malicious tweets that can be easily distributed on Twitter, direct message scams turn the bumpy road of Twitter into a malware and scam laden minefield.

What’s next?

With the explosion of popularity in Tumblr and the increased visibility of Google+, you may be wondering why malicious attacks on them aren’t a concern for the near future. To put it simply, these two growing networks are in the enviable position that Apple is compared to Microsoft – they are not large enough to warrant the development of compatible scams and malware still. Furthermore, Tumblr isn’t a social network that is focused on user engagement and Google+ is still in the stage of increasing its user base meaning it will be a while before their ubiquity warrants attacks.

Still, every important update to the major social networks designed to minimize irrelevant content has been followed by scams that utilized the new features for improved social engineering attacks. These new tools designed to engage users may very well render most of the classic and, frankly, obvious mass-scams less effective. But the new user engagement experiences also means that they will place more trust in the content shared from “Close Friends” or “Current co-workers.” That alone will increase efficiency of targeted attacks.

[Conversation image via ShutterStock]

George Petre is a leading researcher in social media security. In 2008 he presented one of the first ever workshops on social media security at the MIT Spam Conference, and has since presented again at MIT and VB conferences. George holds degrees in Mathematics and Computer Science, and a master’s in Psychology applied in National Security. His work focuses on monitoring existing and emerging threat trends in social media and privacy issues. He also plays a lead role in the development of Safego, Bitdefender’s free social media security tool, currently available for Facebook and Twitter.

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We’ll do a China, HC warns Facebook, Google

“Like China,

all such websites,” Justice Suresh Kait told the counsel for Facebook and Google India. The court asked them to devise a mechanism to keep a check on “offensive and objectionable” material and remove such content from their web pages.

Despite the HC’s refusal to stay the proceedings before the trial court, the magistrate may not take up the matter on Friday, as the lawyers told Justice Kait that they would not press for an effective hearing. The HC would further hear the case on Monday.

Acting on a complaint by Vinay Rai, the trial court had earlier summoned the representatives of 21 social networking sites, including those of Facebook, Microsoft, Google, Yahoo and Youtube. It had directed the centre to take “immediate appropriate steps” and file a report on January 13.

The complaint has been filed under Section 292 (sale of obscene books etc), 293 (sale of obscene objects to young person etc) and 120-B (criminal conspiracy) of the IPC.

A civil judge had last month ordered the social networking sites to remove all “anti-religious” or “anti-social” contents by February 6, 2012.

On behalf of Google India, senior counsel Mukul Rohatgi said it was humanly not possible to filter or monitor the postings of obscene, objectionable and defamatory material. “Billions of people across the globe, post their articles on the website. Yes, they may be defamatory, obscene but cannot be checked,” he said.

Drawing a distinction between Google India and its US-based holding company Google Inc, Rohatgi said: “The US-based Google Inc is the service provider and not me (Google India) and hence, we are not liable for the action of my holding company. Moreover, it is criminal case where a vicarious liability cannot be fastened on a company which has no role, whatsoever, in the alleged offence.”

Another senior advocate NK Kaul assured the court that if the complainant provided defa

matory articles to Google India, then it could use “its good office” in getting them removed by its holding US-based firm


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